Web Content Management

Deliver dynamic Web experiences that engage your audiences with rich content and multi-media across any medium

The Web is an agent of change and growth. Each day expectations rise, placing greater demands on increasingly complex sites, and businesses are staking their survival on the Web's continued ability to evolve. From the start, Open Text has been there, leading the way in Web Content Management innovation.

We envision Web Content Management as a prime strategic business tool

Web content management must be focused on improving operational agility, individual empowerment and organizational growth. All enterprises know that customers, partners, suppliers and employees require efficient access to the most current information. Open Text understands that to deliver the most superior online experience possible, Web content management software must support the effective creation and management of Web content, automate Web-related processes, deliver the right content in the right context, and continually analyze Web presence efficacy.

We're helping organizations redefine their next-generation Web presence

Today, enterprises are re-examining their use of the Web and Web technologies, seeking opportunities for renewed innovation, while at the same time rethinking their technology requirements. As a leading Web Content Management provider, Open Text offers a number of innovative solutions that:

• Empower business users to directly manage Web content and the on-line experience without burdening IT

• Uniquely provide native management and delivery of all digital assets

• Offer dynamic delivery of the right content to the right person in the right context

• Reduce risk and deliver a consistent Web experience through intelligent publishing

• Adhere to evolving industry standards like XML, J2EE and Web Services

The proof is on major sites across the globe

Our customers, some of the world's most recognized brands, have achieved operational excellence and reduced costs by consolidating Web sites that expose silos of information with ease and security.

When you need a new site, page or Web update…it is as easy as 1-2-3 to make it reality. Define, create, publish and continuously adapt your sites with all types of media that resonate with your audiences to help you deliver on your business objectives, be they to drive conversion and revenue, extend loyalty, or inform constituents.

Web Content Management Products

The Web Content Management component of the Open Text ECM Suite is delivered by the following products:

• Open Text Web Experience Management (formerly Vignette Content Management) enables business users to create, edit, manage, and publish content to Web sites, connected devices, and offline media. It provides strong content reuse capabilities across sites and channels, reducing the cost to publish and maintain high quality content. It has proven scalability to thousands of contributors and millions of content items on some of the world's most respected sites.

• Open Text Portal works in tandem with Open Text Web Experience Management, enabling you to create Web sites with rich content and applications, supporting personalized interactions with customers, employees, suppliers, and partners. It is uniquely able to serve internet sites that have high performance and scalability requirements in addition to classic intranet or business process portal implementations.

• Open Text Rich Media Management (formerly Vignette Rich Media Services Asset Module) extends Open Text Web Experience Management with features specific to the management of images, podcasts, video metadata, Adobe Flash™, and other Rich Internet Applications (RIA). Rich Media Management streamlines the management of asset libraries, approvals, metadata tagging, and publishing. For high-volume scenarios, Rich Media Management provides batch processing and automation capabilities.

• Open Text High Performance Web Delivery (formerly Vignette High Performance Delivery) provides a unique, integrated combination of real-time caching and intelligent cache management capabilities that can help improve dynamic Web site performance, make Web sites more scalable, and in many cases reduce costs and manual overhead. With High Performance Web Delivery, you can more easily and cost effectively deliver a positive impression of your organization, converting more users to customers and providing superior experiences to increase their loyalty.

• Open Text Semantic Navigation is a powerful and engaging technology that combines Open Text Content Analytics and information retrieval technologies to complement any existing Web platform. By semantically analyzing content assets, content is automatically associated and presented to site visitors in easy-to-navigate facets.

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